I saw Jim out on the Detroit River fishing for some hog walleyes. Each spring he comes back downriver to scratch that itch he gets from the walleye fever. The fever that drove him to learn the ways of the fish, and chase them, up and down the river, and into Lake Erie. His passion for catching walleye probably would have caused Jim to become a professional walleye fisherman but the big tournaments and money didn’t exist then. Jim started guiding other fishermen when his schedule of being a Lincoln Park fireman would allow. One day he made a comment to a client about the deficiencies of a local store’s sporting goods department. The next day Jim got a call from the client’s mother, who just happened to be the store’s regional manager of sporting goods. Well they met at the store and Jim showed her how some items were sorted by brand and if he wanted to buy fishing line he needed to look in 4 different places. The manager agreed with the things Jim was pointing out and changed the displays around. The two became good friends.
This led to Jim being asked to talk at the State Fair and demonstrate his fishing techniques. He did that for a few years and each time his popularity grew and he added more clients. Then he was asked to talk at Outdoorama, and then at the Silverdome, which led to Ford Field, which was the precursor to the Ultimate Fishing Show in the Rock Financial Showplace. At each one of these shows Jim would give out a lot of advice and his popularity grew leading to more charter customers. I saw him at Ford Field talking about trolling Lake Erie. Jim has a gift of gab and although he can’t out talk a radio he stays in close competition.
I then noticed Jim writing for magazines like Michigan Sportsman and Woods and Water. When I saw his article in Fur, Fish and Game about trolling for walleye in Lake Erie, that cemented in my mind that Jim was an expert in the ways of the walleye. When he left to pursue his business venture Jim left his customers in the hands of the Libra Marine boys. They’re located on Perry Place between Biddle and the river. Ron Berry and Tom Dinnewith are two who will take care of you in the early spring if they’re not booked up.
Jim says there’re some new products coming up on his horizon. Research and marketing are so important to his business and it takes up a lot of time. Not too much time that he can’t scratch a little itch. Maybe you’ll see him next year on the river doing just that.

No comments:
Post a Comment